Every guest is a point of light

Most event software opens on a spreadsheet. Rows of names, columns of statuses, a progress bar in the corner. It's accurate, and it's lifeless. When you're standing in a venue at 08:55 with doors opening in five minutes, a table tells you nothing about how the morning feels.

We wanted the opposite. A screen you could glance at from across the room and understand in a second: how many people are here, how many are on their way, and whether anyone is stuck waiting for you.

A crowd, not a chart

The answer was almost embarrassingly simple. Draw every guest as a dot. Arrange the dots the way sunflowers arrange their seeds — a spiral where each new point sits at the golden angle from the last — so the crowd always forms a calm, even circle, whether it's 14 people at a ceramics class or 2,400 at a concert.

When someone is scanned at the door, their dot lights up in the colour of the event's poster, with a small ripple. That's it. No numbers to read, no axis to decode. You watch the room fill.

The spiral has a quiet property we came to love: it fills from the centre outward, so an event that's half arrived looks half full — a bright core with a soft ring of people still to come.

Posters lead the colour

The second decision was about colour. Instead of a brand palette applied to everything, each event takes its colours from its own poster. A summit glows in violet and rose; a concert in magenta and electric blue; a wedding in olive and late-afternoon gold. Open an event and the whole interface quietly shifts to match it, so you always know where you are.

We were careful about what we didn't add. No glows, no blurry halos, no confetti. The light comes from the guests, crisp and countable. Everything else steps back.

What's next

The same field of dots now powers the door screen. It started as a sketch on a napkin during a summit in Madrid. It's become the way we think about every screen: start with the people.